data-protection - ATZelectronics

Privacy Policy

This is the privacy policy (“policy”) for the website www.atz-magazine.com, www.mtz-magazine.com, www.atzelectronics-magazine.com which is run and provided by Springer Fachmedien Wiesbaden GmbH, Abraham-Lincoln-Str. 46, 65189 Wiesbaden, springerfachmedien-wiesbaden@springer.com (we, us and our). We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have.

I. Summary of our processing activities

The following summary provides you with a quick overview of the processing activities that are undertaken on our website. You will find more detailed information under the indicated sections below.

When you visit our website for informational reasons without setting up an account, only limited personal data will be processed to provide you with the website itself (see section III).
Furthermore, your personal data will be used for interesting advertising of our services and products (see under V) as well as for statistical analysis to improve our website (see under VI).
We have implemented appropriate safeguards to secure your personal data (see section VIII) and retain your personal data only as long as necessary (see section X).
Under the legislation applicable to you, you may be entitled to exercise certain rights with regard to the processing of your personal data (see section XI).

II. Definitions

Personal data: means any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, or an online identifier.
Processing: means any operation which is performed on personal data, such as collection, recording, organisation, structuring, storage, adaptation or any kind of disclosure or other use.

III. Informational use of the website

When you visit our website for informational reasons, i.e. without registering for any of our provided services listed under IV and without providing us with personal data in any other form, we may automatically collect additional information about you which will contain personal data only in limited cases and which is automatically recognised by our server, such as:

Your device type, name and screen resolution;
Information about your browser version;
Information about your operating system, including your language settings;
The date and time of your requests;
The content of your requests

We use such information only to assist us in providing an effective service (e.g. to adapt our website to the needs of your device or to allow you to log in to our website), and to collect broad demographic information for anonymised, aggregated use.

The personal data automatically collected is necessary for us to provide the website, Article 6 sec. 1 sent. 1 lit. b GDPR, and for our legitimate interest to guarantee the website’s stability and security, Article 6 sec. 1 sent. 1 lit. f GDPR.

Automatically collected personal data is anonymized and duly deleted immediately.

IV. Information about usage options that require user identification

In order to use the function described below, you must provide information about the user.

1. trial subscriptions and paid contracts

As a user, you have the option of subscribing to magazines. In addition, you may have the opportunity to access content free of charge for a limited period of time. The order is placed directly online. On the order form (also in the case of free trial access), we ask for the following data to enable us to assign the form and carry out the order

Your first and last name, title, e-mail
Your delivery address and, if applicable, a separate billing address if the selected subscription contains printed matter,
Your field of specialization and focus of activity

2. web shop

We are required by law to retain transaction-related financial data (including address, payment, and order information) for ten years. However, 2 years after the end of the active customer relationship, we will no longer process your personal data. The storage of your personal data in this regard is based on Art. 6 (1) sentence 1 lit. c GDPR.

If you have any questions about your stored data or would like to have it changed or deleted, you can contact our customer service:

Customer Service Worldwide-E-Magazine (EN):

vertriebsunion meynen GmbH & Co. KG, Große Hub 10, 65344 Eltville, Germany

E-mail: worldwide-magazines@vuservice.de

Customer Service Print Magazines (DE+EN):

Springer Nature Customer Service Center GmbH, Tiergartenstraße 15-17, 69121 Heidelberg, Germany.

E-mail: springerfachmedien@springernature.com

3. Sweepstakes

You have the opportunity to participate in sweepstakes (if applicable, also without having created a user account in advance). To do so, enter the data requested on the website www.magazine-springer.de or other (Google) pages (first and last name, telephone number, postal address and e-mail address) and answer the questions.

Subject of the processing: The mandatory data and voluntary information provided by the participant when entering the sweepstake.

Purposes of processing: Conducting the prize-drawing including notification of the winner and dispatch/handover of the prize; transmission of special offers and information from Springer Fachmedien Wiesbaden GmbH.

Legal basis for data processing: Art. 6 (1) lit. (b) of the General Data Protection Regulation (fulfilment of the contract resulting from participation in the prize draw); Art. 6 (1) lit. (f) of the General Data Protection Regulation (protection of legitimate interests): Sweepstake as a sales promotion measure; Assertion, exercise or defence of legal claims; Art. 6 (1) lit. (a) GDPR (consent to the transmission of advertising information).

Storage: Participants’ data will be stored until the prizes are dispatched/handed over and will then be deleted. This does not apply to data provided to us for the purpose of sending special offers and information about the Springer Fachmedien Wiesbaden. Such data will only be deleted after receipt of your revocation.

Transmission to third parties: Data may be transmitted to IPO PrämienServices GmbH or SNCSC – Springer Nature Customer Service Center – for the purpose of sending the prize. Telephone marketing agencies (e.g. S&H Communication GmbH) will receive the data in the context of advertising communications. You can object to the processing of your personal data for the purpose of direct advertising at any time, see chapter XV. Your rights.

V. Online advertising

This website uses online advertising services to present you with advertising tailored to your interests. The respective advertisement is marked with the name of the service provider, e.g. “Google-Ad” In addition, this service helps us to improve our website to make your visit to our website more interesting for you. For this purpose, we collect statistical information about you, which is processed by the service provider. This processing is based on Art. 6(1) sentence 1 lit. f GDPR and represents our legitimate interest in enhancing your user experience and promoting our products and services.

1. cookies, web beacons

The service provider is automatically informed about your visit to our website. For this purpose, a web beacon is used, which places a cookie on your computer.

Please note that we have no influence on the scope of the personal data collected by the respective plug-in provider, nor do we know for what purpose it is processed or how long it is stored. Depending on the service provider, your personal data may be transferred to third countries, e.g. the United States, and processed there. For more information about the potential risks of cross-border data transfers, see IX.

It may be that the service provider passes on your personal data to business partners, third parties or authorities.

You can prevent the setting of such a cookie as follows:

(i) by selecting the appropriate setting in your browser that blocks the setting of third-party cookies,

(ii) by disabling the service provider’s interest-based advertising at the link provided in the service provider details below,

(iii) (iii) or by generally disabling cookies, e.g. at www.google.com/settings/ads/plugin.

For more information on the processing of your personal data by our service provider, please refer to their privacy policy. In addition, you will receive further information about your privacy rights and settings. The provider’s privacy policy is displayed by clicking on the link in the detailed information about the service provider.

2. Google AdWords

On the website we also use the so-called Google Conversion Tracking, an analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google AdWords sets a cookie on your terminal device (“conversion cookie”) if you have accessed our website via a Google ad. These cookies lose their validity after 30 days and are not used to personally identify users. If you visit certain pages of ours and the cookie has not yet expired, we and Google can recognize that someone has clicked on the ad and thus been redirected to our site. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for us. As an AdWords customer, we learn the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive information that personally identifies users.

If you do not want information about your behavior on the website to be processed in the tracking procedure, you can also refuse the setting of a cookie required for this purpose ? for example, by means of a browser setting that generally deactivates the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain “googleadservices.com”.

In addition, Google offers you the option of deactivating the use of cookies by Google for advertising purposes in the advertising preferences. You can find this here: www.google.com/settings/ads/.

Alternatively, you can disable the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page: www.networkadvertising.org/choices/ .

VI. analysis

1. general information about analysis

For our statistical analysis, we use web analytics services that collect data about the use of this site. The analytics services collect information such as.

Device and browser details ( device type, operating system, browser version);
IP address;
Websites viewed, URL clickstream (order in which pages were viewed);
Geographic location;
Date and time of website visit;
Reference site, application or service;

We use the information provided by the providers only to determine the most useful information for you and to improve and optimize this website. The information collected using analytics services is not linked to personal data.

Depending on the provider, data generated about your use of this website may be stored and processed in a country outside the European Economic Area (EEA), such as the United States. For more information about the potential risks of cross-border data transfers, see IX. The analytics services collect only the IP address that is assigned to them when you visit this website, not your name or other identifiers. The provider uses this information to evaluate your use of the website, to generate reports on website usage and to provide us with other services regarding the use of the website and the Internet.

The legal basis for this processing is Art. 6 (1) sentence 1 lit. f GDPR. The processing is based on our legitimate interest of evaluating the traffic on our website to enhance your user experience and to generally optimize the website.

2. Google Analytics / Google Tag Manager

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The cookie set by Google Analytics on your device causes your web browser to transmit corresponding information to Google each time our website is called up. For example, Google Analytics collects data about the website from which a data subject has accessed a website (so-called referrer URL), which subpages of the website have been accessed or how often and for how long a subpage has been viewed. On our behalf Google will use the information generated by the cookie for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet activity in connection with the use of the website and according to your consent preferences.

The processing affects the following data categories:

IP addresses
Online identifiers (including cookie identifiers)
Device identifiers
Technical characteristics of users (e.g., browser type and version, device type, operating system)
Measurement of user behavior (e.g., views of individual pages / content, views of content from different areas, session duration / dwell time, bounce rate
Use of individual website functionalities (e.g. timetable information, search queries, downloads)
Referral URL

We use the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this add-on, your IP address is shortened and anonymized by Google before transmission to the USA if our website is accessed from a member state of the European Union or the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The legal basis for the data transfer is Art. 28 GDPR in conjunction with the data processing agreement. The transfer of your personal data is subject to your consent according to Article 6 sec. 1 sent. 1 lit. a GDPR. You can consent to the processing of your data by Google Analytics using our Consent Manager, prevent the collection of your data or revoke consent once given. For revocation, call up the cookie settings again at the bottom of our website.

The information processed by Google about your use of this website may be transmitted to a Google server outside the EEA and processed there. The cross-border transfer is safeguarded by the Standard Contractual Clauses 2021.

Your personal data will be anonymized by Google 14 months after your last activity, unless there is a legal obligation to retain it.

You may refuse the use of cookies by selecting the appropriate settings on your browser or by amending your preferences. In addition to that you may prevent the collection of the information generated by the cookie about your use of the website (including you IP address) and the processing of this data by Google if you download and install the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout. You can access the Google Analytics privacy policy here

In addition to the above, we use historic pseudonymised Google Analytics data to recommend content to you based on your website activity, particularly suggesting articles that may be of interest. We work with Faculty AI, Level 6, 160 Old Street, London, EC1V 9BW, UK, who act as a data processor on our behalf in this activity, a data processing agreement is in place to support this. The data transfer to Faculty AI in the UK is secured by the adequacy decision of the EU Commission. Faculty AI are an AI service delivery company, find out more about Faculty AI here.

The legal basis to process your data in this instance is Article 6 sec. 1 sent. 1 lit. f GDPR, our legitimate interest to improve and increase the use of our website as well as your interest in discovering content that is relevant to you. We will retain the data for 14 month unless longer retention is legally required or allowed.

VII. Third-party content and social network plug-ins

Links to third party websites

This website may contain links to third party websites. We are not responsible for the content and the data collection on respective third party websites; please check the privacy policy of respective websites for information of respective websites’ data processing activities.

VIII. Transfer of personal data to third parties

Your personal data will be disclosed to the following third parties for the above-mentioned purposes

vertriebsunion meynen GmbH & Co. KG , Große Hub 10, 65344 Eltville, Germany
Springer Nature Customer Service Center GmbH , Tiergartenstraße 15-17 , 69121 Heidelberg, Germany

The legal basis for this transfer of your personal data is Art. 6 (1) sentence 1 lit. b and f GDPR and serves our legitimate interest of order processing and customer service.

We may share anonymous aggregated statistics about the users of our websites in order to describe our services to potential partners, advertisers or other reputable third parties, as well as to fulfill other lawful purposes. However, these statistics do not include personally identifiable information.

Your personal information may be disclosed to the following contractors who assist us in providing our services:

netgrade GmbH Unterer Kirchbergweg 65, DE-97084 Würzburg, Germany

In the event of a restructuring or sale of our company to a third party, the transfer of your personal data to the restructured company or third party is possible in accordance with applicable law.

If we are legally entitled or obliged to do so (e.g. due to applicable law or a court order), we may disclose your personal data.

IX. Transfer of personal data to third countries

Within the scope described above, we may transfer your personal data to other countries (including countries outside the EEA), where different data protection standards may apply than in your country of residence. Please note that data processed in other countries may be subject to foreign laws and may be accessible to local governments, courts, law enforcement and regulatory authorities. However, when transferring your personal data to such countries, we will take appropriate measures to adequately secure your data.

When transferring to a state outside the EEA, the transfer is protected by the EU-US Privacy Shield. For more information on the above safeguards, please contact the Group Privacy Officer by email at dataprotection@springernature.com.

X. Security

We have appropriate, state-of-the-art security measures in place to protect your data from loss, misuse and alteration. For example, our security guidelines and data privacy statements are regularly reviewed and improved as necessary. In addition, only authorized employees have access to personal data. Although we cannot guarantee or warrant that loss, misuse or alteration of data will never occur, we do everything in our power to prevent it. Please keep in mind that data transmission over the Internet is never completely secure. We cannot guarantee the security of data entered on our website during transmission over the Internet. This is at your own risk.

XI. Storage periods

Our aim is to process your personal data only to the minimum extent possible. If no exact storage periods are specified in this statement, we will only store your personal data for as long as it is necessary to fulfill the purpose for which it was originally collected and – if applicable – for as long as required by law.

XII. Your rights

You have the following data protection rights, depending on the circumstances of the specific case:

To request access to and/or copies of your personal data. This includes information about the purpose of the use, the category of data used, its recipients and persons authorized to access it, and, if possible, the planned duration of data storage or, if this is not possible, the criteria for determining this duration;
to request the rectification, erasure or restriction of the processing of your personal data insofar as its use is unlawful under data protection law, in particular because (i) the data is incomplete or inaccurate, (ii) it is no longer necessary for the purposes for which it was collected, (iii) the consent on which the processing was based has been revoked, or (iv) you have successfully exercised a right to object to data processing; in cases where the data is processed by third parties, we will forward your requests for rectification, erasure or restriction of processing to those third parties, unless this proves impossible or involves a disproportionate effort;
Refuse consent or – without affecting the lawfulness of data processing carried out prior to the withdrawal – revoke your consent to the processing of your personal data at any time;
not to be subject to a decision based solely on automated processing which produces legal effects concerning you or similarly significantly affects you;
request the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format and to transfer this data to another controller without hindrance from us; you may also have the right to request that we transfer the personal data directly to another controller, insofar as this is technically feasible;
Take legal action or call the competent supervisory authorities if you believe that your rights have been violated as a result of processing of your personal data that does not comply with data protection law.

In addition to this, you have the right to object to the processing of your personal data at any time:

if we process your personal data for direct marketing purposes; or insofar as we process your personal data for the pursuit of our legitimate interests and there are grounds based on your particular situation.
You may (i) exercise the above rights or (ii) ask questions or (iii) lodge a complaint about the processing of your personal data carried out by us by contacting us as indicated below.

XIII. Contact

If you have any questions, concerns or comments about this data privacy statement or any inquiries about your personal data, please feel free to contact our Corporate Privacy Officer by e-mail. You can reach our Corporate Privacy Officer at dataprotection@springer.com.

The information you provide when contacting us (springerfachmedien@springernature.com) will only be processed in order to handle your inquiry. It will be deleted immediately thereafter. Alternatively, we restrict the processing of your personal data in accordance with the statutory provisions on retention obligations.

XIV. Changes to this data protection declaration

We reserve the right to change this data protection declaration in accordance with the updating of our website. Please visit this website regularly and check the current data protection declaration. This Privacy Policy was last updated on 29 July 2022.